“The Widest Net”- Pamela Slim- Notes
2 min readFeb 24, 2022
- quick business triage
- forgot to seed new opportunities from her network; no events, no partner connect, no newsletter
- TMA-Tiny Marketing Actions → small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business
- ability to connect to ecosystem surrounding ideal customers
- Build a business around a problem worth solving, problem that people will pay to solve, know your customer
- Connect to the right watering holes-where ideal customers hang out
- Find the mission at your root
- defining your overarching mission is critical for guiding the design, operations and culture of your business
- mission statement should be centred on your customers, deeply rooted in the problem you are solving, it is a problem that your ideal audience views as critical
- Define your always and nevers- list the items, re-examine, clear-feasible, to guide your business, make adjustments
- Describe the customer of your dreams
- Start with an audience that you serve strategically, and pay attention to their needs and opportunities
- offer or product funnels
- Looker placed itself in a massive ecosystem vs RJMetrics operating in a silo
- seeding plan, tactical outreach templates
- Sales process → qualify, simply your proposal process, don’t trust the maybes, tell people what you do and why you love it, ask for a decision
